The brand

Clean, contemporary and versatile collection.

Timelessness and properly designed garments made with noble qualities that doesn't expires and are easy to combine.

The concept: the capsule wardrobe.

Soft handfeel, neutral colors, sustantable qualities, and well worked patterns.

The priority: comfortable and elegant garments following our values and responsible with the planet.

The target

The empowered and conscious woman.

Range: 30-45

We want to dress that women who love their individuality. Women that are passionated of their lives.

The mother, the wife, the daugher. The friend the collegue. But, first of all, the women who is herself. That has her own individuality, her own values, her rituals and her pleasures.

Is a woman that takes care of herself. Who works and also has a nice social life. Goes to theater, to take a cup of wine, etc. Likes music and books.

The woman who plans spontaneous weekend trips. Who enjoy of a weekend in a small coast town same than an adventure weekend. 

This woman cares for herself inside and out. That's why she practices some activities that generate a deep introspection such as yoga or ceramics.

Our woman wants to dress comfortable and elegant in an active life. Her total looks, which accompany her throughout the day, reflect her values, with noble, sustainable and cozy qualities.

The mission

We want to take care of our environment.

We produce consciously. And that's why we've created a method of production on demand. Fashion has a great impact on the environment, and overproduction is not part of our philosophy.

In this way, we produce exactly what we are going to sell, thus reducing the accumulation of textile waste.

Much of our collection is produced with suppliers of km0. In this way, we avoid contributing to the growth of the carbon footprint. We also guarantee fair working conditions. Supporting the textile sector of our country, which has suffered in recent years a great relocation.

It is a brand designed for women that seeks to have a positive impact on our society.

Our materials are produced with natural fibers, avoiding those that are made from petroleum and other chemicals. Mostly noble and sustainable materials, which seek to reduce the use of pesticides and other polluting materials.

Our proposal is a collection of timeless clothes. Totally against the philosophy of "use and throw" that is already so normalized in our society.

They are quality garments, durable in time.

The colabs

For BYFEMME, women come first. That's why collaborations with other women will be very present throughout our campaigns.

The 8M, is a very important date in our calendar, and that is why we have prepared actions for this day, together with the illustrator Marina Woolf, who has developed the illustration for the 8M shirt. With this style, we will donate a part of the benefits to a women's aid association.

In our catalog, we will have the collaboration of the brand Antina Jewelry (founded by Anna Urrutia and Cristina Moreno). With this, we will generate actions in RRSS together with them.

Influencers. Our first strategy focused on influencers, we're going to do it with the instagramer @isla_et_nomade. Why her? Because it represents our values 100%.

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The BASIC sweaters

Upgraded basic styles and implementation of new items like the second skin sweater or the oversize sweater.

The WINTER set

The capsule wardrobe concept set. In which you can find four combinable pieces.

The HAIRY set

Small family of hairy quality, in which one of the key items is founded: the knitted coat.

The updated basic styles

Updated basics and new basic designs with sustainable natural-origin qualities.

The result is an upgraded collection that brings contemporaneity to the brand.

The ROMANTIC series

 Very femenine family that contributes enhancing dynamism to the collection. Pleats, inserts, elastic threads, ruffles, etc.

Sweatshirts, tees and dresses with ballon sleeves, and accurated details.

The CRUISE collection

Timeless pieces for winter months. 

The SECOND SKIN series

Femenine pieces, with fine qualities like silk. With stretch look, slits, pronounce decolettes, etc.  

The BASIC styles

Upgraded basics, like the V neck cardigan and ronded neck sweater in fine gauge. And the incorporation of lurex set, which has became a bestseller.

The RUSTIC series

New styles with natural and rustic look. 

The introduction of the waistcoat in a very nice cotton yarn, with opened knit. The Polo sweater, in a sluby yarn. 

The openworked tank with a subtle work.

All pieces of this family have a renovated look, with new patterns and details. In linen and silk mixed qualities, and all with new textures.

The LINEN series

Linen set of pareo skirt and halter top.

The SWEATSHIRTS

The new striped sweatshirt made with a cotton organic texturized quality has been the best selling piece of the collection.

Colorblock fleece, with a new shape with an actual fitting, has also had a high acceptance.

New concepts has been introduced, like organic sweatshirt or utilitary sweat, mixind fleece and woven. Both with garment dye. 

And the updated of classical cut ans sew knitted sweatshirt.

The updated basic styles

Basic pieces updated with fine details, and new basics that gave to the collection a contemporary look.

The LINEN series

The classic linen tees of the brand, expands this serie with new striped tee wuth lúrex.

The ROMANTIC series

Embridered pieces and tops with elastic threads with a romantic and soft look, wich give dynamism and a fresh look to the collection.