BYFEMME
THE BEGGINING
Byfemme arises from the desire of developing a new brand inspired in basic garments and Mediterranean style.
This new project is based on those basis, I develop a proposal which incorporate some brand values, which gave focus, philosophy and a mission for the brand.
The brand
Clean, contemporary and versatile collection.
Timelessness and properly designed garments made with noble qualities that doesn't expires and are easy to combine.
The concept: the capsule wardrobe.
Soft handfeel, neutral colors, sustantable qualities, and well worked patterns.
The priority: comfortable and elegant garments following our values and responsible with the planet.

The target
The empowered and conscious woman.
Range: 30-45
We want to dress that women who love their individuality. Women that are passionated of their lives.
The mother, the wife, the daugher. The friend the collegue. But, first of all, the women who is herself. That has her own individuality, her own values, her rituals and her pleasures.
Is a woman that takes care of herself. Who works and also has a nice social life. Goes to theater, to take a cup of wine, etc. Likes music and books.
The woman who plans spontaneous weekend trips. Who enjoy of a weekend in a small coast town same than an adventure weekend.
This woman cares for herself inside and out. That's why she practices some activities that generate a deep introspection such as yoga or ceramics.
Our woman wants to dress comfortable and elegant in an active life. Her total looks, which accompany her throughout the day, reflect her values, with noble, sustainable and cozy qualities.
The mission
We want to take care of our environment.
We produce consciously. And that's why we've created a method of production on demand. Fashion has a great impact on the environment, and overproduction is not part of our philosophy.
In this way, we produce exactly what we are going to sell, thus reducing the accumulation of textile waste.
Much of our collection is produced with suppliers of km0. In this way, we avoid contributing to the growth of the carbon footprint. We also guarantee fair working conditions. Supporting the textile sector of our country, which has suffered in recent years a great relocation.
It is a brand designed for women that seeks to have a positive impact on our society.
Our materials are produced with natural fibers, avoiding those that are made from petroleum and other chemicals. Mostly noble and sustainable materials, which seek to reduce the use of pesticides and other polluting materials.
Our proposal is a collection of timeless clothes. Totally against the philosophy of "use and throw" that is already so normalized in our society.
They are quality garments, durable in time.


The colabs
For BYFEMME, women come first. That's why collaborations with other women will be very present throughout our campaigns.
The 8M, is a very important date in our calendar, and that is why we have prepared actions for this day, together with the illustrator Marina Woolf, who has developed the illustration for the 8M shirt. With this style, we will donate a part of the benefits to a women's aid association.
In our catalog, we will have the collaboration of the brand Antina Jewelry (founded by Anna Urrutia and Cristina Moreno). With this, we will generate actions in RRSS together with them.